Meta Ads Business CalculatorKnow Your Numbers Before You Spend.
Calculate Leads, Sales, Revenue, CAC, CPL, ROAS, ROI & Profitability Before You Spend.
Calculate your expected leads, sales, CPL, CPA, CAC, revenue, ROAS, ROI and profit based on your business model and funnel.
Choose an industry to begin
Pick one above. Your inputs, funnel, costs and results load as soon as you do.
1
Choose your industry
37 industries across lead generation, B2B, ecommerce and professional services, or build your own funnel. Each has its own funnel stages, costs and definition of a "sale".
2
Enter your assumptions
Start from a niche preset, then replace it with numbers from your own Ads Manager and sales records. Real data beats any benchmark.
3
Read and stress test
See ROAS, profit ROAS and ROI, breakeven, scenarios, goals and insights. After the campaign, compare actual results with the projection and generate a report.
Why every industry gets its own calculator
| Lead generation | B2B | B2C / Ecommerce | Professional / local | |
|---|---|---|---|---|
| What Meta delivers | Enquiries, calls and messages | Business leads, often mixed quality | Store visits and orders | Consultation and appointment requests |
| Where money is lost | Unanswered leads, missed appointments | Unqualified leads, long cycles | Abandoned carts, returns, thin margins | Low show rates, one off clients |
| Cost structure | Delivery, commissions, brokerage | Materials, labour, logistics, landed cost | COGS, shipping, payment fees, returns | Staff time, products, referrals |
| Special metrics | Cost per site visit, revenue per lead | Pipeline, CFT sold, dealer LTV, payback | CPP, net ROAS, lifetime ROAS | MRR, ARR, LTV : CAC |